Cookies are small text files containing a string of characters. This can be inserted into your computer or mobile device and serves to uniquely identify your browser or device. We may use certain technologies, such as cookies, pixels and local storage, to provide and protect products, services and advertisements, and to understand how they work.

TYPES OF COOKIES WE USE

TURISMO RURAL DE GALICIA S.L. and other third parties use the following types of cookies on this website:

• Strictly necessary: called “technical” or “functional”, they are those that allow browsing through the website, guarantee its correct functioning and the use of the different options or services that exist in it. They are cookies that allow, for example, to control traffic and data communication, identify the session, access restricted access parts, remember the elements that make up an order, carry out the purchase process, manage payment, control fraud linked to the security of the service, count visits for the purpose of billing software licenses with which the service works, use security features while browsing, store content for broadcasting videos or sound, enable dynamic content (for example, animation loading a text or image) or share content through social networks. If these cookies are deactivated, you will not be able to receive our content and services correctly.
• Configuration cookies: these allow information to be remembered so that the user can access the service with certain characteristics that may differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which they access the service, etc.

In particular, configuration cookies are used for the following purposes:

• Store or access information on a device: if the user consents, TURISMO RURAL DE GALICIA S.L. and other third parties that use this type of cookies may store and/or access information on the user’s device through other cookies and identifiers installed on said device.
• Actively analyse the characteristics of the device to identify it: if the user authorises it, TURISMO RURAL DE GALICIA S.L. and other third parties that make use of this type of cookies may (i) create a unique identifier for your device based on the analysis of its specific characteristics (e.g. text font or screen resolution) and (ii) use this identifier to recognise your device on subsequent visits.

 

• Analytical or measurement cookies: these allow the monitoring and analysis of the behaviour of all users of the website, including the quantification of the impact of advertisements. The information collected through this type of cookie is used to measure the activity of the website, application or platform, in order to make improvements based on the analysis of the data on the use made by users of the website.

In particular, analytical or measurement cookies are used in order to:

• Measure the performance of the content: if the user consents, TURISMO RURAL DE GALICIA S.L. and other third parties that use this type of cookies will be able to examine the effectiveness and efficiency of the content that the user sees or interacts with. To do this, they will analyse what content was shown, how, how often, or for how long, when and where it was shown, and how the user interacted with it (e.g. whether the user clicked on the content) and will produce reports on this. The information obtained from such analysis may also be combined with information that may have been collected previously, whether from other websites or applications or by other means.
• Measure the performance of advertisements: if authorised by the user, TURISMO RURAL DE GALICIA S.L. and other third parties that use this type of cookies may analyse the effectiveness and efficiency of the advertisements shown or with which the user interacts. To this end, it will be possible to examine which advertisements were shown to the user, how often, when and where they were shown, how the user interacted with them (e.g. whether they clicked on the advertisement or made a purchase), for how long and whether or not a particular advertisement is useful in a given context and reports will be drawn up in this regard. The information obtained from such analysis may also be combined with information that may have been collected previously, whether from other websites or applications or by other means.
• Use market research in order to generate information about the audience: in the event that the user consents, TURISMO RURAL DE GALICIA S.L. and other third parties that use this type of cookies may obtain more information about the audience that visits the website and views the advertisements shown therein. To this end, aggregate information may be compiled on the type and characteristics of the audience reached by the advertisements, as well as the audience that interacted with them. The aggregated information may be associated and combined with other information that may have been previously collected, both on other websites or applications and by other means, including offline sources, in order to carry out market research and generate new information about the audience.
• Develop and improve products: if the user consents, TURISMO RURAL DE GALICIA S.L. and other third parties that use this type of cookies may use the information collected from browsing the website to (i) improve existing products and content with new functionalities/features, (ii) develop new ones, and (iii) create new analytical models and algorithms using machine learning techniques.
• Behavioural advertising: these are those that store information on user behaviour obtained through continuous observation of their browsing habits, which allows a specific user profile to be developed in order to display advertising and personalised content based on the same. This makes it possible to manage, in the most effective way possible, the advertising spaces and content of the website according to the specific user profile.

In particular, behavioural advertising cookies are used in order to:

• Create a profile for the personalisation of content: if the user gives their consent, TURISMO RURAL DE GALICIA S.L. and other third parties that use this type of cookies may create and, where appropriate, edit a profile of the user and their interests in order to be able to show them personalised content based on this profile. For this purpose, information relating to your previous activity on this or other websites or applications, interests, geographic location, or demographics may be used and combined with information previously collected from other websites or applications or by other means.
• Create a personalised advertising profile: in the event that the user so consents, TURISMO RURAL DE GALICIA S.L and other third parties that use this type of cookies may create and, where appropriate, edit a profile of the user and their interests, in order to show them personalised advertisements based on this profile. To do so, they may use information relating to the user’s previous activity on this or other websites or applications, their interests, geographic location or demographic information and combine it with other information that may have been previously collected, both on other websites or applications and by other means.

Both of the above purposes seek to collect and process information about the user of a website in order to subsequently personalise the advertising shown to the user in other contexts, i.e. on other websites or applications, over time. Typically, website or application content is used to make inferences about the user’s interests, which inform future content and advertising selections.

The collection of browsing data and the generation of interest profiles using analytical inference techniques enables the use of these profiles to personalise advertising campaigns and content.

• Enrichment of profiles with information from third parties: in the event that users so authorise, TURISMO RURAL DE GALICIA S.L. may enrich the profile which, where applicable, the user has authorised, from personal information (***) provided by third parties who have previously obtained their consent to create their own profile and communicate it to TURISMO RURAL DE GALICIA S.L. This is intended to adjust the user’s specific profile in order to show them advertising and personalised content based on the same.
• Share your browsing analysis and interest groups with third parties: if the user consents, the interest profiles inferred by TURISMO RURAL DE GALICIA S.L. through the collection of browsing data and the application of analytical inference techniques may be shared with third parties.
• Select basic advertisements: if authorised by the user, TURISMO RURAL DE GALICIA S.L and other third parties that use this type of cookies may show certain advertisements depending on the content that the user is viewing, their approximate geographical location, the type of device used and its functions, the URL and IP address. In addition, they may control the frequency and order in which the advertisements are shown to the user and prevent such advertising from being shown in inappropriate contexts.
• Select personalised ads: if the user consents, TURISMO RURAL DE GALICIA S.L and other third parties that use this type of cookies may show personalised ads based on the user’s advertising profile, as well as other historical data about the user / previous activity on this or other websites, interests, visits to other pages or applications, geographic location or demographic information.
• Select personalised content: if the user so authorises, TURISMO RURAL DE GALICIA S.L and other third parties that use this type of cookies may show them personalised content based on their profile or other historical data on previous activity on this or other websites, their interests, visits to other pages or applications, geographic location or demographic information.
• Geo-localisation: these are those that allow your precise geographic location to fulfil several of the above purposes, such as showing you advertising related to the place where you are or in the language of that place.

Likewise, the data obtained from the purposes to which the user has consented may also be used by TURISMO RURAL DE GALICIA S.L and other third parties for the following purposes:

• To collate and combine offline data sources: to combine information obtained from offline sources with data collected online from your browsing of the website for use with one or more of the other purposes set out in this cookies policy.
• To ensure security, prevent fraud and debug errors: to monitor activity on the website to (i) ensure that data is transmitted securely, (ii) detect and prevent malicious, fraudulent, unacceptable or illegal activity and (iii) ensure that the systems and processes linked to it operate correctly, securely and efficiently.
• Receive and use automatically submitted device characteristics for identification: create an identifier of your device using data relating to specific automatically collected device characteristics (e.g. IP address or browser type) and use it to re-identify that device.
• To technically serve advertisements or content: to send and receive information that allows you to view and interact with advertisements and content. This may include (i) using your IP address to show you content or ads across the internet, (ii) responding to your interaction with such content or ads by redirecting you to the destination website, and (iii) using information about the type of device and its capabilities to display content or ads (e.g., displaying ads or videos in a size and format compatible with your device).
• Linking different devices: to determine unequivocally or probabilistically that two or more devices belong to the same user or household. For this purpose, if the user has consented, the characteristics of the devices can be analysed in order to identify them.

(*) The information obtained through all these cookies, referring to the user’s computer, may be combined with your personal data only if you are registered on this website, in accordance with the provisions of the Privacy Policy.